Landon Massel

Landon Massel is the Director of Acquisitions for 13th Floor Homes, where he leads land acquisition and entitlement efforts across the state of Florida. With a comprehensive understanding of market dynamics, municipal processes, and deal structuring, he plays a central role in sourcing, evaluating, and executing development opportunities. Under his leadership, the company has acquired and entitled thousands of residential lots, contributing to a robust pipeline of future communities.

Landon has been with 13th Floor for over eight years, developing deep expertise in land use strategy, entitlement negotiation, and strategic market expansion. He began his career with the firm as an analyst at 13th Floor Investments, where he originated and negotiated several large-scale land acquisitions that laid the groundwork for his transition to the homebuilding platform.

Prior to joining 13th Floor, Landon worked as a real estate broker at a boutique firm in Chicago, specializing in both leasing and investment sales. His background blends institutional underwriting discipline with hands-on transaction experience, enabling him to navigate complex acquisition and entitlement scenarios with fluency.

He studied Entrepreneurship and holds a Bachelors Degree from Indiana University and is an active member of the Urban Land Institute (ULI) and the Gold Coast Builders Association (GCBA).